App Localization Tips: How To Localize Your App?

According to research by Distomo, users tend to spend 26% more on in-app purchases with local apps than others. It shows how essential it is to localize your app. 

The most effective way to improve your app is by getting mobile application localization services. This guide will show you how to localize your app through in-app and app store optimizations easily.

App Localization Tips: How Can You Localize Your App?

Every industry can benefit from App localization. It can increase your app’s show, and downloads. The following are some practical tips for localizing your app. 

1. App Internationalization: Structuring Your App For Localization

App Internationalization starts from the development of your app. Following are some tips for it;

• Store UI strings in resource files
• Combine shared keys for iOS and Android
• Avoid hard coding for date, time, number, currency and other such formats
• Handle pluralization rules differently for different languages.
• Implement UTF-8 encoding

2. App User Interface (Layout And Design Considerations)

The user interface is important for the localization process. You cannot localize your app if its elements are not flexible. Following are some recommended practices to make a user-friendly interface; 

• Keeping your app design flexible for different language
• Supporting right-to-left languages
• Using design tools with a localization platform

It can be challenging to do it yourself, so consider getting mobile application localization services. 

3. App Copy Translation

The third step is content optimization. Try to optimize your content with the help of translators who are native speakers. Provide them with helpful context like screenshots, etc. 

4. App Image Localization

App image localization means optimizing your images according to the local cultural contexts. Separate text for images. Use images that are accepted worldwide and are not offensive to your audience. For example, a food delivery app showing steak in its main image may not be appropriate for the Indian audience.

5. App Localization Testing And Quality Assurance (QA)

The last step is to test and ensure your changes are working.  It is urgent to identify prospective errors and remove them. You can check it by performing the functional localization and pre-production QA tests in different languages. Perform linguistic tests to identify and correct translation errors as well.

App Store Optimization (ASO) And Localization

App store optimization involves optimizing different elements of your app’s listing to boost rankings. Mobile application localization service providers do it as part of the localization process. Following are some tips if you want to do it yourself;

• Keywords: Research and include local keywords in your app’s title, description, and metadata.
• Metadata: Localize the Meta Title, including the app’s Name, Description, and Keywords.
• Screenshots: Add screenshots in the local language to show your app’s interface and other features.
• Icons: Optimize your app icon to make it attractive. It should meet different cultural preferences.
• Positional information: Localize positional information like maps or location-based features to align with local geography.
• User-generated content: Provide user-generated content like reviews and ratings in the local language.
• Video content: Localize any video content, like usage guides, in your app or app store listing. It enter dubbing or subtitling videos in the local language.
• Units of measurement: Show units of measurement according to the region, like kilos vs pounds, etc.

If these seem complicated to optimize, consider getting mobile application localization services from experts.

Further reading: App Localization: Complete Guide on What, Why and How!

App Localization Is As Simple As You Make It

App localization may look complicated, but you can easily do it with the right strategy. Here are some steps in which you can easily localize your app;

• Connect localizable strings directly to your app’s code.
• Connect all departments for more effective app localization.
• Monitor team progress and manage tasks properly.
• Provide translators with visual context with screenshots and previews.
• Use translation memory and techniques, for more reliability.
• Keep all language versions of your app content.

Final Words

Localizing your app is requirement to increasing your app’s visibility. It can be a outdare task mainly if you don’t have the right skills and resources. We recommend getting the best mobile application localization services for professional optimization. Careful planning and execution of these instructions will make your app successful in international markets.

How Can Liquidoor Help?

Liquidoor can help you localize your app with morden technology and local language translators. We have helped several businesses expand globally. Let us handle the challenges of localization and make your brand global.    

• We offer app localization for all industries.
• We can localize your app in more than 65 languages and dialects.
• We have native-speaking translators to ensure the localization meets the audience’s cultural needs.
• We also handle all your legal compliance according to the local rules.
• We also perform app store optimization to increase your visibility in app stores. 

Get a free quotation today to see how our mobile application localization services can boost your app’s global reach!

Related Article:

Increase Downloads: Your Guide to Mobile App Localization

Best 6 App localization tips for your app

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