Localization Services
Having problems in expanding your business with foreign clients? the solution is localization.
Colgate once launched a product in France called “Cue,” which is incidentally a French porn magazine. This spoiled the brand image and message significantly. The same may happen with your brand if you only use simple translation to communicate with your customers, without understanding the local context. It is crucial for brands to use localization […]
What is the difference between Translation and Localization?
The world is shrinking with every click. With the growth of the digital world, the lines of territorial boundaries have already faded. One must think globally and act locally! To give effect to this philosophy, it is important to understand the difference between translation and localization of one’s content. What are translation and localization? The translation is […]