What is localization in marketing?

Marketing localization involves modifying a brand’s marketing content for a particular region and culture by localizing it into the target language as well as culturalization for the target market.

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Rishi Anand

Rishi is a Language enthusiast and Founder and CEO of Linguidoor Translation and Localization Services based in Berlin, Germany. He is passionate about the Localization Industry, and he has a keen interest in sharing Insights, News, and development to create awareness, educate, and inspire.

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