Digital marketing translation helps your business attract new customers, boost sales, and expand globally. There are billions of non-English speakers around the globe, including Chinese, Spanish, etc. Your content will never reach them if you don’t translate it.
Did you know that 76% of consumers prefer buying products with information in their own language? It shows how essential translation is for reaching a wider audience and achieving your goals.
What is Digital Marketing Translation?
Digital marketing translation is about translating marketing content, like ads, social media posts, website text, infographics, videos, etc, into another language. It helps you reach a broader audience.
However, it is more than just a literal translation. This translation should be culturally relevant to the new language. It should feel natural to the target audience. This connection increases your chances of getting the desired outcome, whether it’s sales, expanding the brand, etc.
How Can Digital Marketing Translation Benefit Your Business?
Digital marketing translation can help your business grow in several ways. Following are some of its key benefits;
Access To New Markets
Translating your digital content helps you reach new markets. Around 60% of the most popular websites around the globe support multiple languages. They use this strategy to access new markets. Netflix is one of its prime examples.
Reach A Broader Audience
Digital marketing translation helps your business expand to people who don’t speak your primary language. It helps you engage more customers and expand your business reach.
For example, Mr Beast became the no 1 YouTuber in the world using this technique. He translated his channel into multiple languages, which boosted his growth.
Boost Brand Reputation And Build Consumers’ Trust
Offering content in the local language shows respect for your customers. It also shows that you understand their culture. It builds trust and strengthens your brand’s popularity in the global market. IKEA is its prime example. They did it by translating their website into 26 different languages in 31 different countries.
Drive More Lead Generation And Sales
You can get more leads and sales by customizing your marketing messages for different languages and cultures. Customers easily buy from businesses selling in their native language as compared to their second language.
Save You Money, Time, And Effort
Investing in digital marketing translation services saves you money and effort as well. It reduces the need for multiple marketing campaigns.
Reposition Your Brand In Global Markets
Translation strengthens your brand’s identity in the Global market. It attracts more global customers that’s why most of the popular brands from different industries are using this technique. Apple, Nike, and Coca-Cola are the major examples.
How Multilingual Marketing Works?
Multilingual marketing uses different strategies to adapt the content to different languages and cultures. Following are some of the key strategies;
A. Website Localization
Website localization means changing your website’s language, design, and content to meet the needs of a specific market. It makes your site more relevant and easy to use for local visitors.
B. Content Localization
Content localization is a step further to digital marketing translation. It means changing your marketing materials according to your target language and culture. It helps you connect better with the audience.
C. Transcreation
Transcreation is more than just translation. It means changing your content creatively to maintain its emotional impact and meaning. Red Bull’s changing its famous blue and silver designs to red and gold for its ads and products in China is an example of transcreation.
D. International SEO
International SEO optimizes your website to rank in different countries and languages. It helps your business get more organic traffic from local searches.
E. Multimedia Localization
Multimedia localization means translating and changing voiceovers, videos, images, animations, and other media for different languages and cultures.
Leading Language Service Provider For Multilingual Marketing Translation
Expand your business with our expert digital marketing translation services. Book a free consultation now, and we’ll help you reach your target audience and grow your brand.
You may be thinking there are several marketing translation companies, so why should you choose Linguidoor? This is because you can only get all the following benefits from us.
● Expert translations by native speakers ensure accuracy and cultural relevance.
● Cutting-edge tools enhance efficiency and consistency in every project.
● Our marketing translation agency meets the highest international standards for quality.
● We tailor content to connect with the cultural context of your target audience.
● We work closely with you to ensure the translation aligns with your brand.● Competitive pricing that balances quality and affordability.