Around 75% of mobile games underperform financially, with poor localization being a major contributing factor. With mobile gaming rising, revenues are expected to hit $150 billion worldwide. However, the importance of localization has never been greater; it is more significant at this point. Effective localization helps connect the world by reducing language barriers and making […]
What is game localization? Video game localization is the adaptation of content that is supposed to be native in a region for its target audience. This is a highly complicated process which starts with a game testing team doing style guides, translation memories, and so on. Obviously, the best translators are gamers who know the […]
Home to 49 million active gamers, Germany is the largest and most attractive gaming market in Europe, and the fifth-largest globally. In fact, it has a greater number of active video game players than any other country in Europe. Every 7 in 10 Germans are game enthusiasts! With such a vast and engaged gaming audience, […]