The internet is used daily by around 6 billion people. How many are you trying to reach? Have you ever thought of taking your business global or are you just limited to one specific country? Then allow me to tell you something : you’re missing out on a lot of stuff. It’s not possible that […]
Colgate once launched a product in France called “Cue,” which is incidentally a French porn magazine. This spoiled the brand image and message significantly. The same may happen with your brand if you only use simple translation to communicate with your customers, without understanding the local context. It is crucial for brands to use localization […]