The Holiday season will bring over $4.5 trillion in eCommerce sales worldwide during 2025. And here’s an even crazier fact: More than 57% of online shoppers have bought from companies outside their countries. This means that global consumers are going far wider for shopping, and eCommerce is far from being a local play again. Businesses […]
Localization in Brand Expansion, in terms of expanding the reach of any product or business service, is determined as a way to adapt the local culture associated with the target populations. A well and successfully localized product or service is one that has been found to be developed under any local culture. One of the […]
In this business era, translation and localization are no longer just a “nice-to-have” addition to your marketing strategy – it’s a necessity. With more than half of the world’s internet users speaking a language other than English, businesses that don’t invest in translation risk missing out on a huge potential customer base. In this blog, […]
Colgate once launched a product in France called “Cue,” which is incidentally a French porn magazine. This spoiled the brand image and message significantly. The same may happen with your brand if you only use simple translation to communicate with your customers, without understanding the local context. It is crucial for brands to use localization […]
The world is shrinking with every click. With the growth of the digital world, the lines of territorial boundaries have already faded. One must think globally and act locally! To give effect to this philosophy, it is important to understand the difference between translation and localization of one’s content. What are translation and localization? The translation is […]