What is App Store Optimization (ASO) and Mobile App Store Localization?

Do you know the mobile app market profit is required to be around $2.5 trillion in 2024?

Are you planning to launch your app and want to learn optimization for App Store localization? Don’t worry. We are here with practical tips.

App Store Optimization (ASO) optimization is about make better your app visibility for more downloads in app stores. Optimizing your app for local viewer is essential for broader audience reach. Around 6.3 Billion mobile phone users spend 3 to 4 hours daily on apps.

Keep reading to learn app localization and reach this huge audience.   

What is App Localization?

App store localization is adapting your app to fit the needs of users in different target markets. You must provide language translation and adjust dates, currencies, colors, icons, and screenshots according to the targeted market. You should use local slang, keywords, buzzwords, CTAs, etc, for better optimization. In short, you must do everything possible to make it user-friendly for local visitors.

These changes help the app to match the requirements of every customer. App localization aims to make everyone feel like the app was made just for them. It makes this app easier to use and more appealing.

Further reading: App Localization: Complete Guide on What, Why and How!

Why Localize Your App?

Localizing your app is essential when you want to reach people worldwide. For example if you adjust your app with multiple languages instead of only English, it will reach an even wider audience. It will give your app access to regional app stores like Huawei App Gallery if you are targeting a Chinese audience.

App store localization helps to rank higher in search results and gain more organic traffic. Users will be able to find your app more quickly. Your app will get more downloads, which will increase your return on investment.

Further reading: 11 Ways to localize your mobile app to Boost Sales in 2024

8 Elements That Need Your Consideration Regarding App Store Localization

These are the eight most essential elements for the best app store localization. These will help you in making your app more user-friendly for local customers. Let’s take a detailed look at them. 

1. Keywords: Find local keywords by researching relevant search terms in the target language. Target these keywords to increase your visibility in local search results.
   
2. Metadata: Adjust your app’s title, description, and promotional text according to the local language and preferences.
   
3. Screenshots: The 3rd essential element for app localization is screenshots or image optimization. Use the screenshots that are more relevant to your audience. These may include SS with local text and menus, culturally relevant images, etc.
   
4. Icons: Adjust icons according to the preferences of the target market. For example, if your audience is from Japan, they may like simple icons, but if they are from the USA, they may like more colorful and bold icons.
   
5. Positional Information: Use local addresses, maps, and geographical data for more relevancy for local users.
   
6. User-Generated Content: Consider how user-generated content will be displayed and moderated in different regions. It should align with local regulations and cultural norms.
   
7. Video Content: Localize video content by translating subtitles or dubbing audio in the targeted language. Keep the needs and culture of the local audience in your mind while creating new videos.
   
8. Units of Measurement: Adjust units of measurement according to the region, like kilometers versus miles or kilogram vs pound, etc.

Optimizing these elements in your app will help you do the best app store localization and increase your visibility. 

Further reading: Best 6 App localization tips for your app

App Localization That Converts

Increase your app’s visibility with our expert app localization services. We deliver more than just translations. We provide cultural insights, technical expertise, and measurable results to supercharge your app’s global performance.

Why Choose Us?

• Our expertise extends across iOS, Android, and emerging platforms, which helps your app reach a global audience.
• With over 65 languages and dialects at our command, we bridge cultural gaps and connect with users worldwide. Need something more specific? Our team is ready to accommodate unique language requirements.
• We don’t just translate. Our experts adapt your app to fit into the culture of your target market. This way, your app feels genuine and relatable to your audience.
• Our additional services, from ASO to user acquisition, complement localization and boost your app’s overall success.

Related Article:

Best 6 App localization tips for your app

Increase downloads: Your guide to mobile app localization

App Localization Tips: How To Localize Your App?

Contact our team today to learn more about the App Localization process. You can follow us on Linkedin and X to get the latest insights.